Cookie Policy

Last updated: March 2026

What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, understand how you use the site, and deliver relevant content and advertising.

How We Use Cookies

Value My Car Today uses cookies and similar tracking technologies to operate our website, improve your experience, and support our marketing activities. By continuing to use our website, you consent to our use of cookies as described in this policy.

Types of Cookies We Use

Essential Cookies

Always active

These cookies are necessary for the website to function and cannot be disabled. They include cookies for session management, authentication, and security. You cannot opt out of essential cookies.

next-auth.session-tokenAuthentication session management
next-auth.csrf-tokenCross-site request forgery protection

Analytics Cookies

Help us understand how visitors use our site

These cookies collect anonymous information about how visitors interact with our website, including pages visited, time spent, and the source of traffic. This helps us improve the site and our services.

_gaGoogle Analytics — distinguishes unique users
_ga_*Google Analytics — session tracking
_gidGoogle Analytics — stores and updates unique value for each page visited

Marketing & Advertising Cookies

Used to deliver relevant advertising

These cookies track your activity across websites to enable us and our advertising partners to show you relevant advertisements. They may be set by us or by third-party advertising networks.

_fbpFacebook Pixel — tracks conversions from Facebook ads
_gcl_auGoogle Ads — conversion tracking
utm_*Campaign attribution — tracks marketing source and medium

Functional Cookies

Enhance your experience

These cookies remember your preferences and choices to provide a more personalised experience, such as remembering form entries and tab selections during your visit.

Third-Party Cookies

Some cookies are set by third-party services that appear on our pages. These may include Google (Analytics and Ads), Meta (Facebook Pixel), and other marketing and analytics providers. We do not control these cookies and recommend you review the privacy policies of these providers.

Managing Cookies

Most web browsers allow you to control cookies through their settings. You can set your browser to block or alert you to cookies, and you can delete existing cookies. However, blocking some cookies may affect your ability to use parts of our website.

To opt out of interest-based advertising from Google, visit Google Ad Settings. To opt out from Facebook advertising cookies, visit Facebook Ad Preferences.

Changes to This Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated date. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

Contact Us

If you have questions about our use of cookies, please contact us at privacy@valuemycartoday.com.