Privacy Policy

1. Who We Are

Value My Car Today ("we", "us", "our") operates a UK car buying and selling marketplace. We are committed to protecting your personal information and handling it responsibly in accordance with applicable UK data protection laws including the UK GDPR and the Data Protection Act 2018.

2. Information We Collect

We collect the following types of information:

• Your name, email address, and phone number
• Your vehicle registration number and associated DVLA data
• Vehicle condition details and mileage you provide
• Your postcode and location information
• Usage data including how you interact with our website
• Marketing attribution data (UTM parameters)

3. How We Use Your Information

We use your personal information to:

• Provide you with a vehicle valuation and purchase offer
• Contact you regarding your enquiry and arrange vehicle collection
• Provide you with information about our other services
• Send you marketing communications about products and services that may be of interest to you
• Improve our website and services
• Comply with legal obligations

4. Sharing Your Information

We may share your personal information with trusted third parties, including:

• Our service providers who assist in operating our business
• Third-party marketing partners for the purpose of providing you with relevant offers and promotions
• Finance and insurance providers who may be able to offer you relevant products
• Automotive industry partners and related service providers
• Analytics and advertising platforms to improve our marketing

By using our services, you agree that we may share your data with these third parties for marketing purposes. We ensure that any third party we work with is bound by appropriate data protection obligations.

5. Marketing Communications

By submitting your details on our website, you agree to receive marketing communications from us and our trusted partners. These may include information about vehicle buying, finance, insurance, and other automotive services. You may opt out of marketing communications at any time by contacting us or using the unsubscribe link in any email.

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Enquiry data is typically retained for up to 7 years.

7. Your Rights

Under UK data protection law, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legal obligations)
• Object to processing of your data for marketing purposes
• Request restriction of processing in certain circumstances
• Data portability in certain circumstances

To exercise any of these rights, please contact us at privacy@valuemycartoday.com.

8. Cookies

We use cookies and similar tracking technologies to improve your experience on our website, analyse usage, and assist with our marketing efforts. By using our website, you consent to our use of cookies in accordance with this policy.

9. Changes to This Policy

We may update this privacy policy from time to time. The latest version will always be available on this page. Continued use of our services after any changes constitutes your acceptance of the updated policy.

10. Contact Us

If you have any questions about this privacy policy or how we handle your data, please contact us at privacy@valuemycartoday.com.